In the midst of materialism, running the race to financial freedom and conspicuous consumption, the need for authenticity might be becoming even greater to us. We all have our path to focus on and how we drive our business is indicative most likely of how we run our lives. The man across the street has his unique direction to take just as I have mine. And in threading our own paths, it leads us to finding an originality and authenticity that is unique to each one of us. In my business, I don’t pretend to be anything other than what I truly believe and have a passion for. I am happy to say that it stems from my home life and quest for living.
The value for healthy, natural and unprocessed food to me, is one of the greater things to offer. It’s a struggle in today’s world as there are various factors that make it difficult to sustain. But therein lies the desire even more so, to see the success of bringing good food and nutrition to the community. Going against the current is a hard thing but is not an option when you feel passionately about something and you just have to do it.
I also appreciate the needs from people with coeliac troubles, that they need to have the option for their well being and safe consumption of food and at the same time, having a delicious experience to feel happy and contented. After a long time of researching, and looking for ways to define what I can bring to the table, it has been rewarding to serve the gluten free group.
At the end of the day, all I have is a plan that I can work to see through — a plan of contributing to create balance, a healthy environment and non conflict. What is important in our daily lives is natural, untampered food. It affects our well being, our moods, our attitude to the world. Re-educating ourselves about food can make a huge difference in our lives. I’ve realised that going back to basics and keeping things simple yet fresh brings much happiness and that is my philosophy to live by.
